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Writing powerful copy for the legal industry.

Unlock your marketing potential with legal copywriting.

  • Engage with more clients

  • Maximise client spending

  • Increase enquiries

  • Spend your time where it's needed most

Psst, most lawyers don't write their own copy!

You want to attract new customers, retain existing clients, and engage with your audience to maximise their spend.

 

But your fee earners are busy earning you money and charging you high rates.

 

So why have them write your content?

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You need experts in writing to sell...

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That's where we come in!

But wait, as lawyers, aren't you already experts at selling with words?!

That's right, you may be masters at using words to convince judges and juries of your argument.

 

However, convincing your audience to pay for your service, repeatedly, is a different kettle of fish.

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You need people who can translate tricksy legal concepts into digestible information.

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Writing for marketing and sales requires a different cadence and editorial style, luckily that's our bread and butter.

Person

Daniel Khaled

Founder, Editor, and Sales

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Connor Al-Mair

Lead Copywriter

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Michael Jonat

Copywriter and SEO Expert

The team

ZIRINN was founded by Daniel to fill the gap in copywriting services available to the legal industry.

Having worked in the legal, financial, and marketing sectors for almost a decade, the extensive history the team holds in bringing ideas to life and conveying strong messages is helping brands improve their image, connect with their audience, and engage with new clients.

Why our clients enjoy working with us

We understand the difference between your DTRs and CG Codes, your case law and legislation, mens rea and actus reus etc. This helps when we need to translate concepts from a legal editorial style to a marketing style, reaching a wider audience and boosting client engagement.
 

We understand your language
 

We understand your industry
 

We recognise the implications of not registering your IP in a timely manner, and we appreciate the need to update your wills when there is a change in circumstances. Our extensive experience in the legal industry allows us to spot areas for opportunity to expand your client base.
 

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